4 posts tagged “raphics”
Google opens AdSense to third party tracking
Google is now allowing its US advertisers to track their ads on its content network using third-party advertising tags.
The new feature is available within Google's AdSense content network and is only for advertisers based in North America, according to a company blog post by senior business product manager Rajas Moonka.
The blog did not state when the service will roll out to other countries.
Until now, the only way advertisers could track their ads was through Google's AdWords reports, because Google didn't have a process for reviewing ads to make sure they complied with its format standards and policies.
The new scheme lets advertisers work with approved third parties to serve and track display ads, including rich-media ads, across the Google content network through AdWords.
Google is also introducing a new certification scheme so that ad servers, rich-media ad agencies and research firms can ensure their ads comply with Google's standards.
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Keeping SEO Staff Motivated and Driven
Links represent the largest factor of the ranking system for the most popular search engines. Yet link building can be tedious, and mind-numbing. How do you motivate your link marketers?
With the proper incentives, you can keep your link marketers productive and driven while reducing staff turnover. Talented link developers are hard to find -- you want to retain them as long as possible.
Contest
Create a weekly, bimonthly, or monthly contest as a motivator. Make sure the prizes are worth it. Link building is hard work. Don't insult your workers with trivial prizes -- offer something of value, such as paid days off.
Design a contest that's easy to measure and that doesn't dilute the quality of the link campaign. If the contest is simply judged on the "number" of links people obtain, then employees will focus on numbers, and the quality will suffer. Instead, place the focus on rewarding quality links.
Some possible contest measurement:
- 1 point for links obtained from a domain that is at least three years old.
- 3 points for links obtained from a domain that is at least five years old.
- 10 points for links obtained from a domain that has 20 or more government backlinks.
- 20 points for getting an editorial mention on a site at least five years old.
Get the idea? Focus the contest on obtaining quality links. That way the contest is a vehicle to teach and guide link builders to pursue high-quality links.
Pride in Accomplishments -- High Rankings
In our disconnected modern society, people often never see the final results of their hard work. Want to motivate your link marketers? Give them something to take pride in by showing them the high rankings and revenues generated off their hard work. Don't just keep them in an isolated cubicle. Review with them ranking comparisons (i.e. weekly, monthly, yearly). Treat them like the sales team they are and show them the revenue that high rankings can generate.
Group Meetings
These meetings can be fun, motivational, and a learning experience for everyone. The key is to get everyone involved, sharing and thinking creatively.
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Dollars flow online as marketers panic
The online search powerhouse Google confirmed yesterday it was witnessing a "significant inflow" of advertising revenues from large companies as they nervously shifted their budgets out of mainstream media, generating more immediate returns on investment.
But results from a tracking study of consumer spending intentions released this week by the forecaster Foreseechange says industry has become too gloomy and has overreacted to economic uncertainty, predicting retail sales growth will finish at 5-6 per cent for 2008, well above the last big retail slump in 2005. Retail sales is a key indicator for advertising demand.
The director of Foreseechange, Charlie Nelson, said that despite eroding business confidence and deteriorating home financing levels, retail sales would hold up for the rest of the year unless there were further rises in interest rates and fuel prices or a slump in house prices. Mr Nelson said household goods and furniture retailers would struggle but most other retail categories, including motor vehicles, would escape a demand crunch.
"Business has turned very negative but it's an overreaction," Mr Nelson said. "Things are not as bad as they seem."
The executive chairman of the diversified marketing services business Photon Group, Tim Hughes, concurred. He said there was no evidence among Photon's big clients that they were slashing marketing and media budgets. "It's not the disaster everyone thought might happen," he said. "Everyone stopped spending in February but April picked up and things are looking good for the June quarter."
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Shoot up Google list
Two internet experts from Woodley are going up against the might of search engine Google to help local businesses maximise their online presence.
Gregor Spowart and Andrew Bunce claim they can dramatically increase the flow of traffic to a company’s website by boosting its Google ranking.
The pair have set up their own internet marketing company Mass Media Design to help catapult ineffective websites up the search results list and swell visitor numbers.
Spowart told Business Post: “Many companies have great websites but they’re totally underperforming due to the lack of exposure.
“The main way people find websites is through Google, but Google will only list your site if it thinks it’s popular.
“Once Google believes that you’re popular, it’ll list your website much more highly in the search results and you’ll start to see lots more customers coming to your website.”
And with more than 30 years IT experience between them, Spowart, 30, and Bunce, 32, have developed a number of techniques called ‘Search Engine Optimisation’ (SEO) to do precisely that.
“SEO is a relatively new concept and has grown from the massive amount of traffic that websites such as Google can drive to your website,” Spowart said.
“Originally we were just doing website design, but no matter how good the site we built was, if it wasn’t easy to find then it was useless.
“So we looked into SEO and tried out a few ways of getting clients up the Google list.
“We now offer a range of services from initial website scoping, through the design and development process and then provide a marketing service to ensure that your website gets the visibility and attention it deserves.”
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