My Web Design Source’s blog

Why Flash movies and intros are frightening for SEO specialists?

2008-07-14T11:20:41Z

The SEO experts and Web designer professionals are getting the hot problem for optimizing the flash related websites. Flash movies and intros are frightening for SEO specialists. The reason is the spiders will not crawl the flash movies and search engines will not crawl the flash related sites. Flash movie contain the inside of the text in the movie you can simply count this text lost for boosting your rankings. Of course search engines are start indexing the flash movies if contain the plain text, this is just incompetent way for optimization of flash sites.

Flash movies are very composite to the search engine spiders to index the flash movies. The spiders only index the flash filenames only not the content. This will be applicable for all search engines. There is no difference of Google, yahoo and msn because search engines are really united.

Tips for optimizing the flash sites

1. Create Meta tags

creating the metadata is very important aspect in optimizing the flash site. even though it is often undervalue and misunderstood. Actually metadata is not the important to search engines but flash tools agree to add the metadata to your flash intros or movies. So the metadata fields are not empty.

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Google Lets You Monitor Access To Your Gmail Account

2008-07-08T08:04:55Z

Gmail has introduced a new privacy feature that will let users see how many computers their account is open on, and also allows them to sign-out remotely. Basic information is displayed as part of the page’s standard footer, and users looking for more detailed information can view a log that displays the most recent IP addresses to access the account, along with the type of access (Mobile, POP, etc.)

The new feature will be especially useful for monitoring email accounts for privacy intrusions, as well as for users who like to use Gmail from public terminals and may forget to manually log-off. Google says that the feature is being rolled out as part of the latest version of Gmail, but it appears that not all accounts are active (I couldn’t access it from my account).

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Google's Inner Conflict

2008-07-07T07:39:18Z

As the search-engine giant expands into more and more areas, the outside affiliations of its board members may start to become problematic.

Last month, Google C.E.O. Eric Schmidt, who sits on Apple's board of directors, revealed that he's been compelled to leave Apple board meetings on more than one occasion because Google's mobile-device platform, Android, poses a direct challenge to Apple's iPhone. If Google were to adopt a similar practice of asking its directors with conflicts of interest to step outside, its board meetings might start getting pretty small.

The first to get the heave-ho would be John Doerr, who finds himself on the other side of the Android-iPhone fault line: In March, Doerr launched the $100 million iFund to invest in companies writing applications for the iPhone. If Google's board went on to discuss App Engine, Google's cloud computing initiative, Doerr would again have to excuse himself since he sits on the board of Amazon, whose fast-growing Web-services business competes directly with App Engine.

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Google Launches New Tool For Advertisers

2008-07-03T09:31:03Z

Google has unveiled a system that will make it easier for online advertisers to find websites that can help reach their target audience. 'Ad Planner' is currently in testing and only available to selected customers, but the plan is to eventually make it available to everyone free of charge.

Google's new stud should be remarkably simple to use, as advertisers simply type in details of their target demographic and some examples of websites they already know appeal to that audience.

The system then returns a list of the best matches, along with details of the overall audience for each site and more specific details such as how the audience splits into groups based on age, gender, and location. The system is specifically designed for advertisers and media planners, and allows users to save the results in a spreadsheet format so they can easily use them in reports for clients. (Source: blogspot.com)

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GOOGLE'S TWO REVOLUTIONS

2008-07-02T10:29:55Z

THE GOAL IS TO HAVE EVERYTHING AT YOUR FINGERTIPS, INSTANTLY AVAILABLE TO ANYONE WHO WANTS TO SEE IT.

If it weren't for the war, and the terrorism and the election, 2004 might well be remembered as the Year of Search. Maybe it will anyway. If we get through these rocky times with civilization's underpinnings intact, our descendants, swimming in total information, might be required to memorize the date of last August's Google IPO as a cultural milestone. Except that in the post-Google era, memorization will be obsolete, because even the most obscure fact will be instantly retrievable.

Google's IPO is important not because of the billions of bucks involved, but as a symbol of the impact of the two revolutions its founders fomented. Most of us are already making use of the first one, involving the life-changing feedback that comes from a query in the Google search field (or those of its increasingly competitive rivals). This is just an appetizer of the feast to come as search systems attempt to encompass every bit of data generated by humanity. When Amazon.com began its groundbreaking "Search Inside the Book" program, allowing users to find any passage in hundreds of thousands of tomes, I noted that it marked the transition to a new era of history. After a few thousand years or so of an earlier era, when people were recording their experiences on cave walls and in books, we can now envision a point at which anyone can instantly, and routinely, find the tiniest needle in this vast data haystack of knowledge. This is the context of Google's announcement last week that it will integrate libraries into its indexes: parts or all of the collections of Harvard, Oxford, Stanford, the University of Michigan and the New York Public Library. Google cofounder Larry Page says that he and his partner Sergey Brin had been exposed to the digital-library idea when both were Stanford students but "we didn't think that this could be done in our lifetime." Now it can, and at a more-than-reasonable price tag. After all, at an estimated $10 a volume, the cost of digitizing the 15 million books in some of the world's great libraries tallies to less than that of financing the movie "Van Helsing." This covers only printed books, but Page is already excitedly talking about research papers' dealing with the task of digitizing handwritten manuscripts.

Google's goal is to have everything at your fingertips, all the world's information digitized and instantly available to all who have a right to see it. It's a task hardily joined by heavyweights Microsoft and Yahoo, along with an ever-expanding list of smaller players. So we can expect Google's growing family of currently or potentially searchable applications--which include news, images, social networking, academic citations, catalogs, personal photos and maps--to be duplicated by others, if not leapfrogged. (Just last week Yahoo introduced its beta version of video search, allowing instant access to the millions of clips stored on the Web.)

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Don't Let Machines Write Your Keyword Lists

2008-07-01T03:15:08Z

As anyone who has seen the Terminator or Matrix movies can attest, if machines rule the world humans are in deep trouble. Similarly, if you allow machines to control the PPC keyword creation process you are guaranteed to both leave opportunity on the table and flush money down the toilet.

The reason is simple: language is really hard. The best language software in the world, Google's, is awful with language. My last SEL post related to bid management in PPC; the AdSense ad running next to it was for a contracting firm looking to bid on construction projects.

Consider the following:

Example 1: Playboy Classic Cigarette Girl Adult Women's Costume

A smart human would tread carefully here. A dumb robot would throw out some fairly eye-opening keywords. Now, in the real world someone would catch this, right? Maybe. In fact, we found that for this retailer an agency using robotic keyword construction was running the keyword "Playboy" as a search term landing on this page and ran the same keyword on content match!

Example 2: Mountain House Beef Stew

Now, the smart analyst realizes that this is backpacking food and will attach the appropriate modifiers whether or not those words appear on the page. The robot? Not so much.

Machines will also put together words that don't make any sense as keywords, and carve up phrases that should not be separated. Some example of the nonsense we've seen from "world class keyword generating tools": "nnn", "33", "longsleeve", "clothes", "women", and many more. The retailer for whom these were built sells sporting goods. These lists not only came with landing pages, but bid suggestions, too!

Granted, for websites with 20,000 products, smart humans can't keep up with keyword construction manually. However they can use tools that allow humans to control the process in a way that both prevents wasteful spending and capitalizes on the analyst's understanding of industry jargon, appropriate synonyms, common misspellings and likely abbreviations to build a much more robust list.

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Search and you often don't find ... and here's why

2008-06-30T06:25:16Z

Employees often can't find the data they need to do their jobs effectively, a new survey reveals.

Some call it "findability" -- the art or science of making content in an organization "findable."

And many big businesses haven't figured how to do that yet.

Their employees often can't locate the information they need to do their jobs effectively, a new survey reveals.

The crux of the matter isn't that Search technologies are mediocre, but that many businesses don't have an effective content "findability" strategy, concludes the study from AIIM, a non-profit organization based in the US.

AIIM provides education, research, and best practices to help organizations find, control, and optimize their information.

Employees from more than 500 businesses who were polled for this study said enterprise search just didn't offer them the same positive results as using consumer search applications, such as Google or Yahoo.

About eight in 10 respondents say their experience with such Web sites has created greater demand for enterprise-grade "findability."

But it isn't hot Search apps alone that will do the trick.

That's a misconception a lot of organizations have, says Carl Frappaolo, vice-president, market intelligence at AIIM. "They think search is a function of an application and not something that someone needs to own and deliver," Frappaolo notes.

Though half the workers surveyed said their enterprise search experience was inferior to what they got from consumer-facing Web sites, the vendors of enterprise search apps were given good approval ratings.

Most vendors had few dissatisfied users -- Google only had eight per cent for example. IBM Dogear and Verity (recently acquired by Autonomy) had none.

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Paid search management made easier.

2008-06-26T09:42:12Z

Up until now, I have kept my topics largely centered around leveraging baseline server statistics. Today, however, I wanted to address some of the capabilities of more enterprise level web statistics packages in getting the most out of your Google Adwords or Yahoo Search Marketing campaigns.

If you have a search engine marketing company doing this for you already, please read no further. However, if you have the time, resources and inclination to tackle running a PPC campaign by yourself, please follow along.

In the first part of this series I talked on a high level about tracking your campaigns, and today I wanted to drill down a bit deeper for the PPC experts to be. I've said it before and will say it again, if you're not performing analytics on your paid search campaigns, then you're wasting money, plain and simple. Whether you choose to use the increasingly robust free options for analytics, or something more extensive like Clicktracks or Omniture, you can also choose how in depth you choose to go with your analytics. But you have to start somewhere.

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Twitter blends online networking, instant messaging

2008-06-25T09:36:09Z

There’s a universe of small-business entrepreneurs who swear by Twitter, a new and innovative online networking tool.

Twitter is a free social networking and microblogging service that lets you get your message out to an instant community of followers by simply answering the question, “What are you doing?”

In 140 characters or less, you can post a response that becomes a “tweet.”

Users can respond by simply discussing what they are doing at a given moment or they can generate discussion about any given topic. Some even claim Twitter users broke the news about the recent earthquake in China.

Twitter is one of the newer social media services to sweep the Internet. Sites such as MySpace and Facebook are widely popular with teens and young adults, while LinkedIn is embraced by thousands of entrepreneurs, professionals and executives.

Twitter can be accessed via the Internet, through desktop applications like Twhirl or through your hand-held mobile device.

I joined Twitter last week. That makes me a Twitterer. I've connected with six people - mostly young male techies I otherwise would not have met who have been advising me on how to use Twitter effectively.

To get a sense of the financial potential of these online networking services, venture capitalists last week valued LinkedIn at $1 billion, one of the richest appraisals in years for a Silicon Valley start-up.

Large companies like Southwest Airlines and Starbucks use Twitter to market their brand and to solicit customer feedback. Zappos, a large e-commerce shoe retailer, uses Twitter to drive traffic to its Web site, and Tony Hsieh, its CEO, blogs on Twitter.

In the Milwaukee area, business professionals and entrepreneurs like Al Krueger are embracing Twitter with a passion.

For smaller companies, Twitter can be a good resource in connecting with like-minded entrepreneurs and for finding good hires.

Krueger, 31, is founder and president of Comet Branding LLC, a Milwaukee firm that specializes in strategic branding and public relations.

He uses Twitter to connect with people in his industry, to keep abreast of trends and to share information and ideas.

"In the beginning, I used it as a way to find people locally who were doing cool things. I was experimenting with it to recommend it to my clients," said Krueger, who launched his business last November.

"Where Twitter is cool is that you're able to see what people are working on. It's a tool to bring more people into your life, whether personally or professionally, and to get your voice heard. It's a way to monitor and be a part of the conversation."

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