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It's time for data hounds to start drooling. Jerry Yang still isn't ready to toss a Google Analytics competitor to every person who asks, but this afternoon, his company did announce that some people are being given access to the new Yahoo Web Analytics.
Yahoo's work on the product dates back to its acquisition of IndexTools. About 13,000 small business customers, along with an unknown number of advertisers and developers, will be the first to see the fruits of its labor. Then, a rollout is planned to continue through next year.
As for what's on the table, a fresh homepage says that Yahoo Web Analytics "provides real-time insight into visitor behavior on your website. With powerful and flexible tools and dashboards, Yahoo! Web Analytics helps online marketers and website designers enhance the visitor experience, increase sales and reduce marketing costs."
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1) Articles need to be unique and original. So you need time to write these
articles.
3) When the articles are ready, you need a list of article directories. These can be readily found online, but the problem is, many of these lists are not maintained. So you find quite a handful of outdated or abandoned article directories.
4) Once you have a list of article directories, you need to submit your articles to each directory individually. This is an extremely time consuming process, and most marketers give up because of the submissions. It's just too time intensive.
There are article submission software that will help to submit articles. But software cannot track your article submissions for you, which leads us to the next problem.
5) It is difficult to track how many articles you have submitted. After a while, most article marketers lose track of the exact number of articles that they have submitted.
Even some sort of simple tracking is better than having none at all. For example, an article marketer should be able to see when the articles are distributed, how many have been distributed, and what are the resource boxes used.
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More and more conventional link building methods, like directory submission are of less and less value, Google does not even recommend high quality paid directories any more. In fact soon we’ll see a situation where all artificial ways of link building will be frowned upon.
On the other hand former SEOptimise writer and renowned UK search marketing blogger Patrick Altoft reported a few days ago about companies which spend thousands on link buying budgets per month. This way of link acquisition is not allowed by Google for a long time by now and many high profile sites have been penalized already.
While the urge of spending money on links comes as no surprise it is met by an often low quality shady part of the SEO industry. Getting links naturally requires also an investment, an allocation of time and resources combined with know how in some Internet industries like web design or development but not solely.
The money gets spend not on the links directly but on a web venture that gets links naturally and sustainably over time. The allure of “free” is in most cases the key to get links but also altruism leads to a direct ROI in terms of links. So think twice before spending money directly on low quality links.
Stop link building artificially and use one or several of the following 30 ways to get links naturally:
- Create a timeless or regularly updated resource list, example Web developer’s Handbook
- Program a free tool or software everybody needs in a particular niche but not everybody offers yet (compare the query font tester vs color picker)
- Develop a high quality theme or template for a well known platform like WordPress, Drupal, Joomla that gets updated along the software
- Program a WordPress or other popular blog platform plugin, in the best case a platform independent one like Akismet
- Develop a Firefox plugin for a recurring task or dealing with a widely spread annoyance like BugMeNot
- Organize a genuine yearly recurring competition like the Web 2.0 awards
- Organize a Recurring charitable event like the Blog Action Day
- Forge a lasting partnership with a similar service provider, like a graphic design agency joining forces with a PSD2XHTML provider
- Build a community like 9Rules where people “proudly” are part of and display on it on their sites
- Support artists with free or cheaper web hosting (or anything else they need) like MediaTemple does
- Mirror a high traffic site, for instance an open source software or an activist site
- Offer a rebate for a particular group, especially students but also workers class families, veterans or whatever disadvantaged group
- Offer free music or other audio downloads. or at least a way to listen to the audio online, that’s the secret of success of MySpace
- Offer free ebook or better free ebooks (more than one) like O’Reilly for instance
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Exactly one month ago Google launched a browser of its own - Chrome. Blogosphere was abuzz for a couple of weeks and the interest still seems to be here to a certain extent (though much less than initially) so I wanted to share with you some results from the first month of operation of Google’s very own browser.
Given the entire buzz that surrounded Google’s browser launch, it is no wonder that everyone was immediately excited about the browser and its performance - especially since the speed we saw was definitely remarkable. Unfortunately, after the initial excitement subsided people started to notice various problems in the shiny and new Chrome - like repeated crashes of the browser for numerous reasons (take a look at the comments on this post and you will see that the reasons are really numerous).
But as soon as Chrome started to appear in Google Analytics as a browser used by visitors, we immediately started to share our amazing Chrome usage statistics. It was quite predictable that technology blogs that featured tons of content about Chrome (as everyone thought it was something of a duty to publish at least a couple of posts per day about various Chrome aspects - with some blogs reaching 10 Chrome-related posts on some days) received enormous search traffic of visitors on Chrome itself - those users that installed Chrome and wanted to know some additional details about this browser. At the time I also reported a record 18% of visitors on Chrome as I had a few posts about Chrome that received tons of visitors and comments as well. But quite understandably later on this share of Chrome-powered visitors in our audience diminished and the average September figure on Profy is 8% while the beginning of October shows about 5%. Yet this number still seems to be quite high for such a new browser, obviously.
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Let’s face it. We know It is much easier to strike a deal when the person in the room has heard of your company than when they haven’t. But, without lots of money for splashy ad campaigns, companies need to use PR and media coverage to establish and build name recognition. Savvy, ambitious PR is the best way to generate visibility for your company name, executive expertise, mission and products. Frequency and repetition are the two best ways to do this. Here are six best ways to make that happen.
Pitch every media outlet regardless of location or size. This might seem obvious but too many execs will only take time out for an outlet with high circulation numbers. Big mistake. Small, local newspapers and broadcast outlets are often part of large syndicates and your quotes could be read by much more than the thousands in the local market but actually hundreds of thousands across many major markets.
Respond to every media query no matter how indirect to your business. If you are in tire sales and the reporter is writing about hiring trends…respond. If you are in software development and the reporter is writing about corporate incentives…respond. As long as it is a business question and you are a business executive – respond to the query the best you can in a thoughtful, helpful way. It doesn’t matter if it won’t directly drive sales – it will help build your frequency and repetition and give you one more press person who could contact you later for something more significant.
Treat every reporter the same regardless of their stature. Whether it is the CBS Evening News or the staff writer at the local Herald make sure you are courteous, forthcoming, and helpful. A freelancer or small town reporter today could write or produce for TIME Magazine or Good Morning America tomorrow and press always remember the execs who have delivered and they can count on.
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With the economy in limbo what should search marketer's focus on? WebProNews spoke to Milind Mody, CEO of eBrandz Inc, an SEO and SEM firm, about online marketing and advertising.
Mody said because of the economy "a search engine marketer might have to scale down branding campaigns in favor of tactics which yield great 'short as well as long term Return on Investment'."
Specifically Mody said that local search is an important part of the overall mix. "Client reviews and customer ratings form an important aspect of local search SEO. These reviews also helps in branding and reputation management. So I would also highly recommend working with clients on getting their customer ratings and reviews on local search engines."
He said he believes that online advertising is more recession proof than other forms of advertising and that research indicates that any decline in online advertising is because clients are slashing their overall budgets.
"In many cases, clients are reducing print and other offline marketing budgets and spending more online," said Mody.
"One thing working in favor of online advertising is that it gives quick stats. 'X' number of impressions or 'Y' clicks, 'Z' sales and 'AB' % Return on investment. Marketers love numbers. Its very difficult to get such numbers for offline advertising. However certain industries like Real estate and financial institutions have really scaled down their online advertising."
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SAN FRANCISCO (MarketWatch) -- An international network of advertisers publicly criticized the proposed search-advertising partnership between Yahoo Inc. and Google Inc. on Monday, saying the deal may "have a detrimental effect on competition."
4:00pm 09/22/2008
Delayed quote data
4:00pm 09/22/2008
Delayed quote data
4:00pm 09/22/2008
Delayed quote data
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Yesterday I was reviewing the statistics behind one of our link building campaigns which consists of contacting sites & publishers for links in their resource pages, articles or linking areas and the approval to denial ratio based upon responses from those publishers. Surprisingly, almost as many publishers responded with a no or sorry message as responded with a positive message.
Now, it may be easy to just forget those publishers who responded to say no, and concentrate on obtaining the links on the sites which responded with a yes, but each of these email responses is not just a no, in fact, its just the beginning. These emails are warm and trusted connections with these publishers because even though they may have said no, we cannot include the link or sorry, we cannot link to you because we’re linking to your competitor, there are still ways to bring value from these connections which will help with your website marketing.
Here are some ideas I try when responding to an email when someone is not interested in placing a link :
- Banners and Sponsorships : They may not be interested in providing a text link because of the Google linking scare (there are a lot of uneducated webmasters out there) but since I only target topically or vertically relevant sites for my linking campaigns, these sites would more than likely be useful in sending paid advertising to the clients, so I usually ask about placing a banner on their site and their site traffic.
- Affiliate Deals : So, if their traffic is not enough to consider banner advertising for on a CPM or PPC basis, then I would send them information on joining the client’s affiliate program. If the publisher becomes an affiliate, chances are that publisher will drive some sales for the client over the upcoming years. So if this happens, it’s a winning situation because the client wins on he sales end and the time we’ve put into the site research for linking is not wasted.
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Article writing provides you with an excellent method of increasing the PR (page rank) of your website. The only expense to you is a little time to write short, informative articles that have value to others.
The articles you have written can then be submitted to some of the best article directories such as Articledashboard.com, ezinearticles.com, goarticles.com, isnare.com, and articlealley.com
Article marketing is a great way to increase the flow of traffic and visitors to your website. If you are a business person and have a website, you may have heard the term SEO or search engine optimization. Article marketing is a very effective way to promote your business or website.
In simple terms SEO uses tactics such as keyword optimization to achieve a better placing in the search engines, resulting in more visitors and hopefully more sales for your business. Google operates a site ranking system commonly known as page rank. upholstery cleaning st louis rank is partially based on the quality of your website content but also looks at how many other sites are “back linking” to your website. A website with more back links should hold a better search engine placement and in turn receive more visitors.
Once you have written your articles, make a list of article directories where you wish to submit your articles. Most directories will ask you to create a free account before professional carpet cleaners can be submitted. Once you have your accounts in place, you can begin your article submission. Article directories must approve your submitted articles before adding them to the article directory.
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No matter what method you might be interested in; you still need money for it. SEO and article marketing are, nevertheless an exception in this case. If you opt for PPC you should prepare yourself as it can be really expensive and you may run out of money in little time. Depending on how much time you allow for the results to be shown you can choose from the other methods available. Though it takes longer, you can choose list building and marketing, but the subscribers are also obtained through PPC traffic, which leads us once again to expensive costs. There are just two methods left for you to pick from: SEO and article marketing. You can pick them whether you are using or not article submission software.
Important thing to know: it is much more difficult than it appears. Although it can be difficult and confusing, search engine optimization is a true science and art. As a newbie, you should know that link popularity is the most important aspect about SEO. upholstery cleaners portland single day is enough for the population of million of WebPages. It’s practically impossible to review each page for relevancy, reason for which spiders are there to do the job. They will be looking for key factors also known as link popularity of a web page. In the end it’s fair to let the Internet community choose what’s relevant. Voting a certain web page is definitely a preference vote. Can you see now the purpose of increasing the popularity link?
People who are targeting a more competitive market should have an off-page optimization which matters more than an on-line one. Reason: Off-page optimization offers you quality back links or simply increases link popularity of your web page.
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