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Blogging 'creates high rankings fast'
Blogging can help firms achieve high organic search results within a short period of time, it has been suggested.
Industry commentator Ambar Shrivastava, writing for MediaPost's Search Insider publication, noted that regular corporate blogging can lead to high search results as the portals are looking for pages which are often updated.
Furthermore, it can be a cheaper way of trialing the benefits of search engine optimization (SEO) without committing to changing the website or providing a budget for pay-per-click advertising, she noted.
"Since everyone competes on the most popular words, try blogging about slightly less-competitive topics, so your site has the ability to rank for those terms," Ms Shrivastava advised.
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