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Google opens AdSense to third party tracking
Google is now allowing its US advertisers to track their ads on its content network using third-party advertising tags.
The new feature is available within Google's AdSense content network and is only for advertisers based in North America, according to a company blog post by senior business product manager Rajas Moonka.
The blog did not state when the service will roll out to other countries.
Until now, the only way advertisers could track their ads was through Google's AdWords reports, because Google didn't have a process for reviewing ads to make sure they complied with its format standards and policies.
The new scheme lets advertisers work with approved third parties to serve and track display ads, including rich-media ads, across the Google content network through AdWords.
Google is also introducing a new certification scheme so that ad servers, rich-media ad agencies and research firms can ensure their ads comply with Google's standards.
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