Google Launches New Tool For Advertisers

Google has unveiled a system that will make it easier for online advertisers to find websites that can help reach their target audience. 'Ad Planner' is currently in testing and only available to selected customers, but the plan is to eventually make it available to everyone free of charge.

Google's new stud should be remarkably simple to use, as advertisers simply type in details of their target demographic and some examples of websites they already know appeal to that audience.

The system then returns a list of the best matches, along with details of the overall audience for each site and more specific details such as how the audience splits into groups based on age, gender, and location. The system is specifically designed for advertisers and media planners, and allows users to save the results in a spreadsheet format so they can easily use them in reports for clients. (Source: blogspot.com)

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