Google joins effort to make more Web sites more sociable

Google friend connect

The effort to make it easier for Web surfers to connect with their friends is attracting a crowd.

Following similar moves by the two biggest online hangouts, Internet search leader Google Inc. is introducing tools that are supposed to make any Web site more sociable.

The service, expected to be available on a limited basis Monday evening, provides a framework that will enable people to interact with their friends and use favorite applications they have accumulated on social networks like Facebook and Plaxo even when they aren't visiting those sites.

Google's initiative, called "Friend Connect," follows pledges by MySpace and Facebook last week to allow their users to transport their personal profiles and applications to other Web sites.

News Corp.'s MySpace and privately held Facebook — the Internet's two largest social hubs — announced their plans for wider accessibility late last week.

"Social is in the air," said David Glazer, a director of engineering for Google.

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